This started in August, with nine major food industry leaders, including General Mills, Kraft, and Kellogs, placing green labels on certain foods indicating to consumers that the items bearing the labels were "smart choices" for consumers concerned about the nutritional value of the foods they were purchasing. From Huff Po:
Smart Choices stood behind its nutritional criteria, saying the program's criteria are based on federal dietary guidelines and its efforts are a step in the right direction. Board member Richard Kahn said the group supports the FDA's effort.In other words, because Frosted Flakes contains three grams of fiber, the processed sugars can be disregarded. This is a dangerous program that needed to be halted. It's false advertising at it's worst. Read the full article at the Huffington Post.
"The impetus for the Smart Choices program was that there were and are too many systems," he said. "We applaud the concept of having one system nationwide."