Philly Homegrown is an initiative of the Greater Philadelphia Tourism Marketing Corporation (GPTMC). The goals of the project are:
- to inspire consumers to shop from within the 100-mile foodshed
- to broaden the market for local food
- amplify the work of the local food movement of Greater Philadelphia.
The project is funded by grants from the Delaware Valley Regional Planning Commission (DVRPC) and the William Penn Foundation.
Locals and visitors agree that the food produced in our region is authentic, delicious and is part of our cultural heritage. It is already an important, ongoing theme of GPTMC’s marketing and a reason people come to our region. We have always promoted Philadelphia as a “food lovers” kind of town. Local food has been a piece of the food story in our region that we have long wanted to highlight.
The comprehensive plan that we are currently implementing includes strategies that shine a light on the accessibility, the flavors, the menus, the neighborhood gems, the nutrition, the experience, the places and the local personalities of the movement. Our overall strategy remains based upon the premise that as more people discover the benefits and virtues of local food, they will develop a greater appreciation of its value.
The local food movement in Philadelphia can never have "too much promotion". This is definitely a good thing.